Privacy

Privacy notice.

We use information you provide to respond to enquiries. We also offer optional website analytics and advertising measurement.

Information we receive

If you contact us, we may receive your name, email address, organisation and the context you choose to share.

How we use it

We use contact information to respond to enquiries, understand whether VertIAM can help and manage business conversations.

Sharing

We don't sell personal information. We may share information with professional advisers or service providers where needed to run the business.

Website analytics

If you allow analytics, Google Analytics measures page visits and campaign interactions. Google may process device, cookie and online identifiers. We exclude arbitrary query parameters and URL fragments from the page addresses we send, while retaining campaign attribution parameters. We do not send enquiry form answers to Google Analytics. With “Analytics only”, advertising storage and advertising user data remain disabled. You can decline or withdraw through Cookie settings in the footer.

Advertising measurement

If you choose “Analytics + ad measurement”, we additionally share cookie identifiers, ad-click information and enquiry events with Google for measuring our Google Ads campaigns. This lets us connect advertising clicks with enquiries and assess campaign effectiveness. We do not send enquiry form answers to Google Analytics or Google Ads. Personalised advertising, remarketing and Google Signals remain disabled. Previous analytics consent does not authorise this additional purpose. You can choose analytics only, decline optional measurement or change your choice through Cookie settings. See our cookie notice for storage and withdrawal details and how Google uses this information.

Identity review campaign

Review requests include your name, work email and company. We use these to arrange the call and prepare your summary. We also record when you select the booking link against your request so we can follow up about arranging your review. If you allow analytics, campaign events include a headline variant and a random lead reference, not your form answers.

After a successful request, you can choose a time on a Microsoft-hosted Bookings page. Microsoft receives the details you enter there under its own privacy notice. We do not include your form answers in the booking link.

Contact

For privacy questions, email hello@vertiam.co.uk.

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